- Corporate Members (Sales Managers, Marketing Managers, Executives)
- Small Business Owners and Managers
- Consultants
- Service Providers
- Sales Representatives, Account Managers, Business Development, Distributor Representatives
Certified Sales and Marketing Professional (CSMP)
Certified Sales and Marketing Professional (CSMP)
Overview
Certified Sales and Marketing Professional (CSMP)® Certification indicates a high level of professionalism to both coworkers and customers, increasing your value in the market place.
Small Marketing Budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line, the first module of the CSMP® exactly deals with the same.
The CSMP® deals with Body language which can make or break your efforts to establish long, trusting relationships. Your body language can help to reinforce and add credibility to what we say, or it can contradict our words. Understanding what signals you are sending, as well as being able to read the signals that your clients send, is an essential skill in sales and throughout our lives. What is your body language saying about you? Find out more as to what the CSMP® has to offer for those who want to start a career or wish to have a certification on Sales and Marketing.
Leadership — Sales Certification and Marketing Certification signifies you are dedicated to continuous improvement of yourself and your staff.
Recognition — Only the top sales and marketing professionals seek sales certification and marketing certification, indicating that you are a leading sales and marketing professional.
Knowledge — Sales Certification and Marketing Certification improves your understanding of the most current sales and marketing processes and trends.
Who should take the Certified Sales and Marketing Professional Exam and Why?
- Corporate Members (Sales Managers, Marketing Managers, Executives)
- An additional credential on the resume for promotion or job transfer;
- Validation of knowledge in the areas of sales and/or marketing;
- Possible group training program for sales force or marketing staff;
- If group study is used, an additional opportunity to network with other soon-to-be certified professionals
- Small Business Owners and Managers
- An educational opportunity which is less expensive and tedious than a degree program;
- Validation of knowledge in the areas of sales and/or marketing;
- If group study is used, an additional opportunity to network with other soon-to-be certified professionals
- Consultants
- An additional credential on the bio or brochure that will help to attract business;
- Validation of knowledge in the areas of sales and/or marketing;
- An educational opportunity which is less expensive and tedious than a degree program;
- If group study is used, an additional opportunity to network with other soon-to-be certified professionals
- Service Providers
- If group study is used, an additional opportunity to network with other soon-to-be certified professionals;
- An additional credential on the resume for promotion or job transfer;
- Validation of knowledge in the areas of sales and/or marketing;
- An educational opportunity which is less expensive and tedious than a degree program
- Sales Representatives, Account Managers, Business Development, Distributor Representatives
- Validation of knowledge in the area of sales giving you possible preference over non-certified competitors
- Signifies you are a professional and adds a credential on the resume for promotion or job transfer;
- If group study is used, an additional opportunity to network with other soon-to-be certified professionals
The Certified Sales and Marketing Professional Certification program will award the coveted “CSMP®” designation which the certified professional can place on their business cards and stationery. (Example: Mark Peter, CSMP®) This designation is a great door-opener and conversation starter during prospecting or sales calls, as the exam is designed by the real time marketing managers and sales tycoons who have earned a great fame and repute in marketing and sales segments.
The Certified Sales and Marketing Professional (CSMP)® Certification program is designed to ensure that those completing the program have successfully demonstrated knowledge and understanding of the core competencies.
E-Course Duration: 30 to 35 Hours
e-Competence Framework (e-CF)
The mapping of this certificate against the e-Competence Framework. To know more on e-Competence Framework (e-CF) visit, ECF
Exam Information
The exam comprises of 80 Multiple Choice Questions out of which the candidate needs to score 70% (56 out of 80 correct) to pass.
The total duration of the exam is 1 hour (60 Minutes).
- The exam is conducted in AI-proctored mode and can be taken anytime, anywhere within an eight-month validity period.
- Upon purchasing the Premium Package or an Exam Voucher Code, a voucher code with two attempts will be assigned to your login profile under the "My Vouchers" tab. You can then take the exam through the "My Exam(s)" tab in your profile. To take the exam, simply apply the voucher code.
- The Exam Voucher included in the Premium Package or purchased separately is valid for two (2) attempts. If you are unable to pass the exam within these two attempts, you can purchase a new voucher code, which will grant you an additional two attempts.
- Kindly Note: The voucher will not be valid for a second attempt if you pass the exam on your first attempt.
The Certified Sales and Marketing Professional (CSMP)® is valid for life.
CSMP® is a Registered Trademark of ITQMA.
Note: The Certified Sales and Marketing Professional (CSMP)® Certification requires a mandatory E-Course completion requirement. Once the candidate completes the E-Course, they will receive a ITQMA Learner ID.
Course Outline
Module 1 – Marketing and Sales
- Defining Marketing
- Recognizing Trends
- Market Research
- Strategies for Success
- Mission Statements
- Brochures
- Trade Shows
- Developing a Marketing Plan
- Increasing Business
- Saying No to New Business
- Advertising
- Networking
Module 2 – Body Language
- Body language
- Give me some space!
- What’s your face saying?
- What’s your body saying?
- Mirroring and leading
- Monitoring your posture
- Dressing up
- Shaking hands
- Role plays and interactive activities
Module 3 – Dynamite Sales Presentations
- Getting down to business
- Writing your proposal
- Getting thoughts on paper
- Proposal formats
- Expert editing tips
- The handshake
- Getting ready for your presentation
- Elements of a successful presentation
- Dressing appropriately
- Presentations
Module 4 – Building Relationships for Success in Sales
- Focusing on your customer
- What influences people in forming relationships?
- Disclosure
- How to win friends and influence people
- Communication skills for relationship selling
- Non-verbal messages
- Managing the mingling
- The handshake
- Small talk and networking
Module 5 – Marketing with Social Media
- What is social media?
- Understanding the marketing mix
- Developing a social media plan
- Building your social media team
- Using social media to build internal communities
- Analyzing your impact with metrics
- Keeping on top of the trends
- Damage control
- Using Facebook, LinkedIn, and Twitter
- Building a blog or vlog (including using YouTube)
- Using specialty sites (e.g. Pinterest and Yammer)
- Using social media management tools
- Launching your plan
Module 6 – Basic Internet Marketing
- Defining Internet marketing
- Creating an Internet marketing plan
- Extending your influence
- E-mail marketing
- Search engine optimization (SEO)
- Advertising online
Module 7 – Telemarketing
- Verbal communication
- To serve and delight
- Exceptional things about telephone sales
- Building trust
- Negotiation primer
- Communication essentials
- Developing your script
- Pre-call planning
- Phone tag and call backs
- Following up and closing the sale
Module 8 – Branding
- Defining branding
- Creating a mission and vision
- Positioning your brand and developing your style
- Developing a brand name and slogan
- Creating a visual identity
- Living your brand and connecting with customers
- Launching your brand
- Taking your brand’s pulse
- Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
- Interpreting evaluation results