Certified Omni-Channel Commerce Lead - COCL™

Certified Omni-Channel Commerce Lead - COCL™

Exam Code: COCL™-001

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Certification Overview

Earning this qualification is a strategic move that enhances your professional standing, providing a valuable safety net for future career transitions. Even for entrepreneurs who may seek temporary employment during economic shifts, this credential serves as a vital asset before returning to their own ventures. As the second stage in the Wholesale and Retail Operations learning pathway, it established a solid foundation for advanced studies. Beyond personal development, this program enables organizations to implement more effective succession planning and talent management.

The Wholesale and Retail Operations curriculum focuses on the essential skills and competencies required for career-level positions. It opens doors for professionals to pursue specialized training in diverse areas such as operations management, administration, supply chain logistics, merchandising, inventory control, and visual display. This qualification is specifically designed to empower individuals within the industry to deepen their expertise in a current role or successfully transition into new specialized sectors.

The Wholesale and Retail ecosystem involves the complex process of sourcing a diverse range of products from manufacturers and delivering them to the end consumer. Within this cycle, various professionals perform specialized functions that are critical to success. These roles and responsibilities often scale and adapt depending on the specific size and nature of the organization.

The Certified Omni-Channel Commerce Lead - COCL™ is a foundational credential awarded by ITQMA to professionals who have demonstrated core competency in project frameworks

E-Course Duration: 30 to 35 Hours

Exam Information

The exam comprises of 70 Multiple Choice Questions out of which the candidate needs to score 70% (49 out of 70 correct) to pass the exam.

The total duration of the exam is 1 hour (60 Minutes).

  • The exam is conducted in AI-proctored mode and can be taken anytime, anywhere within an eight-month validity period.
  • Upon purchasing the Premium Package or an Exam Voucher Code, a voucher code with two attempts will be assigned to your login profile under the "My Vouchers" tab. You can then take the exam through the "My Exam(s)" tab in your profile. To take the exam, simply apply the voucher code.

  • The Exam Voucher included in the Premium Package or purchased separately is valid for two (2) attempts. If you are unable to pass the exam within these two attempts, you can purchase a new voucher code, which will grant you an additional two attempts.
  • Kindly Note: The voucher will not be valid for a second attempt if you pass the exam on your first attempt.

The Certified Omni-Channel Commerce Lead - COCL™® is valid for life.

COCL™® is a Registered Trademark of ITQMA.

The Certified Omni-Channel Commerce Lead - COCL™® Certification has no pre-requisites (Completion of an E-Course is not mandatory from ITQMA), but we highly recommend doing the E-Course as maximum number of questions are drawn from the E-Course in the actual exam.

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Course Outline

Module 1 – Wholesale and Retail Operations

  • Segment the wholesale and retail sector
  • Identify the store's target market
  • Explain the flow of stock and sales through a wholesale/retail operation
  • The wholesale & retail business environment
  • The concept of shrinkage and losses within a Wholesale and Retail environment
  • Identify products and ranges within your store
  • Identify product features and their benefits
  • Post-purchase product care
  • Explain customer behaviour
  • Create positive customer perceptions
  • Interact with customers
  • Resolve customer complaints
  • Establish the customer's need
  • Offer products to customers
  • Overcome customer objections
  • Close the sale
  • Describe organisational promotional strategy
  • Build, ticket and dismantle promotional displays
  • Maintain promotional displays

Module 2 – Business Communication

  • Interact successfully with audience in oral communication
  • Use strategies that capture and retain the interest of an audience
  • Identify and respond to manipulative use of language
  • Access and use suitable learning resources
  • Use learning strategies
  • Manage occupational learning materials
  • Conduct basic research and analyse and present findings
  • Function in a team
  • Reflect on how characteristics of the workplace and occupational context affect learning
  • Use a range of reading and/or viewing strategies to understand the literal meaning of specific texts
  • Use strategies for extracting implicit messages in texts
  • Respond to selected texts in a manner appropriate to the context
  • Explore and explain how language structures and features may influence a reader/viewer
  • Write/sign for a specified audience and purpose
  • Use language structures and features to produce coherent and cohesive texts for a wide range of contexts
  • Draft own writing/signing and edit to improve clarity and correctness
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Target Audience

  • Sellers: Sales Persons and Assistants, Representatives.
  • Cashiers.
  • General and Finance Administrators.
  • Trade Union Officials.
  • Merchandisers.
  • Checkout Operators and Office Cash Clerks.
  • Wholesale Managers
  • Supply Chain Managers

Certified Omni-Channel Commerce Lead - COCL™ are trademarks of ITQMA (IT Quality Management Association). All rights reserved.